
Energy Management Services for the Mexican Power Market
Maximizing the value of your assets in Mexico´s electricity marketElectric capacity in progress (Mw)
Electric service user units in Mexico (thousands)
Power market size (mdp)
Bravos Energía is pioneer in energy management services in the Mexican wholesale electricity market.
We apply our broad knowledge of the energy regulatory framework to add value through asset management. Using our analytical capacities and our creativity, we develop optimal strategies to maximize asset value and to control risks, enabling our clients to seize every opportuny in Mexico’s wholesale electricity markets.
Bravos’ team stands out for the dedication, thoroughness, and commitment we put into achieving our clients´ success, which also promotes the development of the electricity sector and competition in the electricity market.
Our Values
Brave
We are driven to lead Mexico’s electricity sector transition towards a competitive model, because we are convinced that the economic development of Mexico demands low cost electricity. We understand that new markets go together with uncertainty, but we also know that important reforms can only be achieved with courage and conviction.
Noble
By conducting ourselves with honesty, transparency, and loyalty, we are worth the trust of our clients and of the other members of the electric industry.
Inquisitive
We prefer to listen before talking. We want to understand in a precise manner the challenges our clients are facing. By focusing our attention on the details, we can propose the right solution.
Committed
Competitive markets reward excellence and punish mediocrity. We commit ourselves to work endlessly to achieve our clients’ success.
Services
Our Team

Jeff Pavlovic
Holds degrees in Economics and Mathematics from Duke University, a Masters in Business Administration from Stanford University and a Masters in Economics from the Centro de Investigación y Docencia Económicas. He has also earned a NERC system operator certification and holds the Chartered Financial Analyst designation.
He has extensive experience in the electricity sector. He has held several positions in Mexico’s federal government, such as: Managing Director of Electric Industry Coordination as well as Managing Director of Generation and Transmission at the Ministry of Energy, and Unit Leader of Modernization in the Comisión Federal de Electricidad (CFE). In the United States, he was Manager of Generation Control and Dispatch for Xcel Energy in Denver, Colorado, and financial analyst at LEK Consulting, where he specialized in the unbundling of electric utilities.

Luz Aurora Ortiz Salgado
Holds degrees in Economics and International Relations from the Instituto Tecnológico Autónomo de México. She recently finished her Master in translation and interpreting at Universidad Anáhuac.
She has worked in the energy sector for more than 18 years; she has dedicated more than half of them to the electricity sector.
She has held several positions in Mexico’s federal government, such as: Managing Director of Distribution and Supplying of Electric Energy, and Nuclear Resources; and Deputy Managing Director of the National Electric System at the Ministry of Energy.
In her latest position in the Mexican federal government, she participated in the deign of regulation applicable to long term auctions and coordinated and implemented the first long-term auction of the Wholesale Electricity Market in Mexico.
She has also been involved in the development of other areas of the Wholesale Electricity Market, such as market monitoring and metering regulation.
Careers
Bravos is building a high-performance team of talented people who are passionate about markets and who are convinced that developing a wholesale electricity market can change the future of Mexico’s economy.
If you like solving difficult problems, you have analytical or programming skills and a solid quantitative background, then send your resume to [email protected]
Do not miss the opportunity to sharpen your skills and be part of a pioneering firm in n growing market. At Bravos Energía you will be chanllenged and motivated to learn more each and every day.